My Digital Whiteboard

Digital Marketing guy. Immersed in the convergence of marketing, technology & social interactions.
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The utter simplicity of the iOS home screen is Apple’s innovation. It’s the simplest, most obvious “system” ever designed. It is a false and foolish but widespread misconception that “innovation” goes only in the direction of additional complexity.

BOOM! #nikefuel #nikemissions #nikefuelband

#NikeMissions does a pretty good job of merging online and offline with a common thread of #nikefuel

My PVC Laptop Stand

The Transporter is a storage solution for privately transferring, accessing and protecting all of your valuable files. (via Tiny Device Allows Data Sharing Without The Cloud - PSFK - PSFK)

19,000 Children Die Every Day From Causes We Can Prevent - Join UNICEF If You Believe In Zero (by uncommonworld)

The campaign stretches all across the U.S., littering 100 subway stations with digital billboards mimicking mini-grocery aisles displaying up to 50 products, each complete with a picture, price, and an easily scannable barcode. Once the barcode is scanned using the shopper’s smartphone, the product is then added to their Peapod list. (via Peapod Creates Virtual Grocery Aisles for Subway Stops | POPAI)

72% of consumers expect brands to have mobile-friendly sites…

Very surprising to see majority of retailers have still not hoped on to this opportunity. Perhaps, undermining the power of mobile.

According to a Google study released on Tuesday,

72% of Consumers expect brands to have mobile-friendly sites, but 96% have been to sites that weren’t mobile-ready.

55% of respondents said a frustrating mobile experience hurts their opinion of a brand,

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Creativity vs. logic

Creativity vs. logic

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